Advertising Competition
Digital Marketing Campaign, Creative Strategy & Brand Storytelling
A premier competition in the UNAS FEST 2026 series for High School Students (SMA/SMK/Sederajat Jabodetabek) to design, develop, and present creative, relevant, and measurable digital marketing campaigns promoting Universitas Nasional.
Key Information at a Glance
5 – 7 Members / Team
Delegation from the same institution
Registration Closed
Registration period has officially ended
Digital Marketing Campaign
Proposal, Poster, Promo Video & Pitching
Offline Stage at Universitas Nasional
Online Preliminary Heats
Event Overview & Background
“Digital Marketing Campaign: Promoting Universitas Nasional”
This theme challenges high school delegations to design, develop, and present creative, relevant, and measurable advertising campaign strategies with the primary objective of promoting Universitas Nasional.
The Premier Creative Advertising Arena across Jabodetabek
The UNAS FEST 2026 Advertising Competition is a premier championship centered on the theme "Digital Marketing Campaign", aimed specifically at High School Students (SMA/SMK/Sederajat Jabodetabek).
This competition provides an inspiring platform for participants to design, develop, and present creative, relevant, and measurable advertising campaign strategies to promote Universitas Nasional.
The competition is strictly limited to an exclusive quota of 15 teams across Jabodetabek, with each team consisting of 5 to 7 members, including a dedicated cameraman and an editor. The competition is conducted in phased stages: from concept planning through a written proposal and promotional poster in the Preliminary Round, concept development into a promotional video in the Semifinals, to an onstage presentation before the Board of Judges in the Grand Final at Universitas Nasional.
Strategic Storytelling & Brand Craft
Developing research-based creative strategies, engaging copywriting, and visual marketing assets to build measurable promotional campaigns.
Media Production & Crew Synergy
Mastering hands-on audiovisual production workflows, collaborative editing, and creative problem-solving with dedicated camera and editorial roles.
Executive Pitching & Industry Credentials
Receiving national certificates decreed by Universitas Nasional and pitching campaign solutions directly before professional creative agency judges.
Key Dates & Roadmap
Delegate Rules & Regulations
Looking for In-Depth Campaign Guidelines?
Detailed information regarding campaign briefs, video specifications, submission formats, presentation rubrics, and technical regulations are fully compiled inside the official guidebook.
Meet the Panel of Judges
Raden Daniel Wisnu Wardana, S.IP., M.F.Tv
Advertising Adjudicator
Rizky Wahyu Sughandi, S.Kom
Advertising Adjudicator
Muhammad Bisyr
Advertising Adjudicator
Frequently Asked Questions
Yes, all team members must come from the same school. Participants are not allowed to form a team with members from different schools.
Yes. There is no maximum limit on the number of teams that can be registered from a single school, as long as each team meets all competition requirements.
The proposal must include a cover page, background and campaign idea, target audience, key message, scene script, shooting techniques or footage breakdown, distribution/promotion plan, and an appendix containing team member profiles and photographs.
Yes. Proposals must be submitted in PDF format, typed in 12pt font size with 1.15 line spacing, spanning 10 to 15 pages. The document must use Times New Roman, except for the scene script which is required to use Courier New.
The poster must feature the campaign title/headline, key message, supporting visuals, Universitas Nasional promotional information/elements, a Call to Action (CTA), and the official logos of Universitas Nasional and UNAS FEST 2026. In addition, generating poster designs using AI technology is strictly prohibited.
Qualified participants are required to develop their initial concept into a full campaign/advertising video.
The submitted video must strictly adhere to a minimum duration of 40 seconds and a maximum of 1 minute and 30 seconds, in accordance with the competition rules.
Yes, the video must strictly adhere to the concept outlined in the proposal. If a team wishes to modify the concept, such changes must receive prior approval from the committee.
Each team is allocated 10 minutes for their presentation followed by a 10-minute Q&A session with the board of judges. During the presentation, participants are not allowed to use personal electronic devices unless prior permission has been granted by the committee.
AI may only be used as an assistance tool in drafting the proposal. For all other components of the competition entries, the use of AI is strictly prohibited.
The use of third-party elements is permitted provided that participants respect copyright and usage rights, and properly cite sources or attributions where necessary. Using third-party assets without appropriate attribution constitutes a moderate violation.
No. Submitting work that has previously been used or entered into another competition is classified as a severe violation.
No. Involving parties outside registered team members to create part or all of the competition work is classified as a severe violation.
Participants are not permitted to use personal devices during the advertising concept presentation in front of the judges, unless explicit permission has been granted by the committee for technical requirements.
Yes. Finalists must attend in person and complete re-registration no later than 30 minutes before the event begins, according to the schedule set by the committee.
Ready to Compete in Advertising Competition?
Registration is officially open for delegations nationwide. Secure your team's slot through the official Caturnawa portal before the deadline.